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Inovation strategy as brand strategy

Inovation strategy as brand strategy

For years brands have been promising us the best experience, best quality more comfort , less worries…etc. A better life altogether. Well maybe it’s time they start keeping up with their promises instead of blowing millions just to make their products look and sound more attractive. Consumers are starting to demand those promises nowadays.

An interesting article on how some major players on the market are tackling this issue.

Thank’s to Alexander Kaan for the link.

http://www.180360720.no/index.php/archive/innovation-strategy-as-brand-strategy/

 

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